Sli­de One

EINE BANK FÜR DEN NORDEN

CLIENT: NDR FERNSEHEN

Sli­de Two

EINE BANK FÜR DEN NORDEN

CLIENT: NDR FERNSEHEN

Sli­de Three

EINE BANK FÜR DEN NORDEN

CLIENT: NDR FERNSEHEN

FAVORITE PLACES: A BANK FOR THE NORTH

CUSTOMER: NDR television

TASK: Pilot pro­ject for the NDR cam­pai­gn »A Bank for the North« 

IDEA : Cele­bri­ties take on spon­sor­s­hips for park ben­ches in their favo­ri­te pla­ces, inau­gu­ra­ti­on events with live broadcasts

JOB : Con­cep­ti­on | Orga­niz­a­ti­on | Acqui­si­ti­on of coö­pe­ra­ti­on part­ners | Press work | Pre­pa­ra­ti­on of live broad­casts on tele­vi­si­on | Super­vi­si­on of the pro­duc­tions on location

WEB : www.ndr.de

PERIOD : 2010

Pro­ject description

The NDR dona­tes park ben­ches, spread over the ent­i­re broad­cas­ting area. True to the NDR mot­to »The best in the north«, the aim is to show: NDR is always the­re, is curious, accom­pa­nies our lives, loves the stars of its pro­gram as well as its view­ers and fans.

We asked ten North Ger­man cele­bri­ties to choo­se a favo­ri­te place for the NDR’s park bench and tell their sto­ry about this place. Each of the ben­ches was signed by their pro­mi­nent god­par­ents and ador­ned with a per­so­nal quo­te. The inau­gu­ra­ti­on in the pre­sence of the bank spon­sors was broad­cast live in the after­noon pro­gram of NDR television.
From the Meck­len­burg Bay to the mouth of the Elbe, from the city of Ham­burg to the Harz Moun­tains, the selec­ted favo­ri­te pla­ces invi­te you to expe­ri­ence the diver­si­ty of the North Ger­man coun­try­si­de and passions.

Now strol­lers can take a break at Gün­ter Grass’s »Pipe Smo­king Place«, admi­re the big pots from Mike Krüger’s »Schif­fe­gu­cker­bank«, pon­der about real life in front of Olli Dietrich’s »Ditt­sche« snack­bar or at the »Heart Place«” of actor Axel Prahl about it Phi­lo­so­phi­ze about the sea.

Other pro­mi­nent bank spon­sors: the actors Nina Petri and Chris­ti­an Quad­flieg, the »Tat­ort« com­mis­sio­ners Anni­ke Kim Sar­nau and Char­ly Hüb­ner, the musi­ci­ans Rolf Zuc­k­ow­ski and Ste­fan Gwildis, the cook Cor­ne­lia Polet­to, the tra­ves­ty artist Oli­via Jones.

Feed­back:

»High pro­fes­sio­na­lism, gre­at crea­ti­vi­ty, exten­si­ve accom­pany­ing PR and public rela­ti­ons work – a gre­at success.«

Ste­fan Gaff­ke, NDR television