CUSTOMER: NDR television
TASK: Pilot project for the NDR campaign »A Bank for the North«
IDEA : Celebrities take on sponsorships for park benches in their favorite places, inauguration events with live broadcasts
JOB : Conception | Organization | Acquisition of coöperation partners | Press work | Preparation of live broadcasts on television | Supervision of the productions on location
WEB : www.ndr.de
PERIOD : 2010
Project description
The NDR donates park benches, spread over the entire broadcasting area. True to the NDR motto »The best in the north«, the aim is to show: NDR is always there, is curious, accompanies our lives, loves the stars of its program as well as its viewers and fans.
We asked ten North German celebrities to choose a favorite place for the NDR’s park bench and tell their story about this place. Each of the benches was signed by their prominent godparents and adorned with a personal quote. The inauguration in the presence of the bank sponsors was broadcast live in the afternoon program of NDR television.
From the Mecklenburg Bay to the mouth of the Elbe, from the city of Hamburg to the Harz Mountains, the selected favorite places invite you to experience the diversity of the North German countryside and passions.
Now strollers can take a break at Günter Grass’s »Pipe Smoking Place«, admire the big pots from Mike Krüger’s »Schiffeguckerbank«, ponder about real life in front of Olli Dietrich’s »Dittsche« snackbar or at the »Heart Place«” of actor Axel Prahl about it Philosophize about the sea.
Other prominent bank sponsors: the actors Nina Petri and Christian Quadflieg, the »Tatort« commissioners Annike Kim Sarnau and Charly Hübner, the musicians Rolf Zuckowski and Stefan Gwildis, the cook Cornelia Poletto, the travesty artist Olivia Jones.
Feedback:
»High professionalism, great creativity, extensive accompanying PR and public relations work – a great success.«
Stefan Gaffke, NDR television
