CUSTOMER: Freischreiber e. V. – Professional Association of Freelance Journalists in Germany
TASK: Making the working methods and the quality of free journalism and its importance for the media society visible
IDEA : Journalism tour through major German cities
JOB : Conception, organization and implementation | Press work
PERIOD : 2009
Project description
Freischreiber e. V. has been organizing freelance journalists from Germany since 2008. Among other things, the network advocates fairness in fees, working conditions and copyrights and supports its members in developing viable future models for their profession. To draw attention to the quality of free, independent, serious journalism with an event, that was HEINEKOMM’s assignment
It had never happened before: a road show in which freelance journalists present themselves live to the audience. They brought current work with them, whether printed or broadcast, reported on extensive and sometimes delicate background research, gave insights into their personal motivation, and answered questions from the audience. The line-up included well-known columnists as well as investigative reporters, experts of the written word as well as journalists who are out and about with cameras and microphones. A stage event where the public experienced live how creative, surprising, informative, serious and entertaining free journalism can be.
The widely acclaimed reading tour took place in the autumn of 2009 in succession in Berlin, Munich, Cologne and Hamburg. It was financed with funds from the Federal Agency for Political Education.
Feedback:
»The idea for the reading tour came from Barbara Heine. She had the right feeling for how to make journalism more tangible than is possible in the journalistic channels. In clubs where people usually dance, we got thoughts vibrating together with her and her great team. «
Kai Schächtele, founder Freischreiber e. V.
