Sli­de One

DAS VERWUNDETE LAND

CLIENT: LOOKS FILMARTE

Sli­de Two

DAS VERWUNDETE LAND

CLIENT: LOOKS FILMARTE

Sli­de Three

DAS VERWUNDETE LAND

CLIENT: LOOKS FILMARTE

PRESS RELEASE AFGHANISTAN DOCUMENTATION

CUSTOMER: LOOKS FILM | arte

TASK: Public rela­ti­ons for a docu­men­ta­ry on the histo­ry of Afghanistan

IDEA : Focus of press work on the sto­ries of women in film; bring the direc­ting team May­te Carr­as­co, Mar­cel Met­tel­sie­fen, Lucio Mol­li­ca on board; take up the (then) nego­tia­ti­ons bet­ween the US government and the Tali­ban as a cur­rent hook; use cur­rent quo­tes from the prot­ago­nists; Inte­gra­te inter­na­tio­nal networks

JOB : PR for the full-length film ver­si­on as a four-part seri­es of around 50 minu­tes on ARTE and for the 90-minu­te ver­si­on in Das Ers­te / ARD | Con­cep­ti­on of the trai­ler for ARTE and ARD

PERIOD : Janu­a­ry to ear­ly July 2020

Pro­ject description

»Afgha­ni­stan. The woun­ded land! «Is an exten­si­ve docu­men­ta­ry that loo­ks back on over 40 years of histo­ry. With record­ings from ever­y­day life in Afgha­ni­stan in the 1960s and 1970s, which have rare­ly or never been shown. And with a long-term ana­ly­sis of the country’s deve­lo­p­ment, espe­cial­ly from a femi­nist per­spec­ti­ve. The full-length ver­si­on com­pri­sed four epi­so­des of around 50 minu­tes each and was shown for the first time on ARTE in ear­ly April 2020 as part of a the­med evening. At the begin­ning of July 2020 the 90-minu­te ver­si­on »Afgha­ni­stan. Our Woun­ded Land «in Das Ers­te / ARD.

For HEINEKOMM, the six women in the focus were the most important ambassa­dors of the docu­men­ta­ry. Our press and public rela­ti­ons work con­cen­tra­ted on their reports and dis­cus­sions with the direc­ting team. This also inclu­ded a trai­ler with excerp­ts from the film and addi­tio­nal interviews.

Result

Natio­nal repor­ting in taz, FAZ, RND, SZ, Deutsch­land­funk Kul­tur, Spie­gel Online; detail­ed arti­cle in »ttt – Tit­les, The­ses, Tem­pe­ra­ments« befo­re the first ARD broad­cast on July 6, 2020. On March 3, 2021, the pro­duc­tion was nomi­na­ted for the Grim­me Prize

Cus­to­mer feedback

»That was con­ge­ni­al, high­ly pro­fes­sio­nal press work for our pro­ject. Thank you for your support!«

Ulri­ke Dot­zer, arte

»Thank you very much for the gre­at press work on our seri­es› Afgha­ni­stan. The woun­ded coun­try! ‹I was impres­sed by the way you mana­ged to get the most important papers echoed bey­ond the usu­al channels.«

Gun­nar Dedio, LOOKS FILM