CUSTOMER: The Young ClassX e. V
TASK: Advice on kick-off event for the 10th anniversary of The Young ClassX, press work
IDEA : Expert panel for the internal kick-off event in the Zeise Kino, backstage reporting from the music workshops
JOB: Conception and organization of the stage event with music experts | Press work for the kick-off and the anniversary concert six months later | Mediation of backstage reports and interviews from print, radio and TV, including with the CEO of »The Young ClassX e. V. «and CEO of the Otto Group Alexander Birken | Presence on the society pages of the Hamburg press
WEB: www.theyoungclassx.de
PERIOD : 2019/2020
Project description
Participate! is the simple and inviting motto of »The Young ClassX«, a youth music project that was founded in 2008 by the Otto Group and the Salut Salon ensemble. The only requirement to participate: curiosity and enjoyment of the music. Whether singing or instrumental, whether in a choir, in an ensemble or in an orchestra, whether with classical music, jazz or pop – more than 30,000 students from 100 Hamburg schools have now taken part and earned over 170 hours of applause in over 900 events. That was the balance after 10 years of sponsorship work and reason enough to celebrate the anniversary with a big concert finale in the Laeiszhalle.
At the start of the anniversary year in autumn 2019, there was a kick-off event with a panel of experts, designed and organized by HEINEKOMM. HEINEKOMM was then responsible for press work related to the big anniversary concert
Feedback
»HEINEKOMM – a full professional in cultural communication! Thanks to her large and lively network, Barbara Heine made a significant contribution to achieving our communication goals for the 10th anniversary of The Young ClassX. Your creative input and the absolutely reliable and extremely pleasant coöperation have achieved the best results! «
Prof. Dr. Tobias Wollermann, Member of the Board of The Young ClassX
