10 YEARS »YOUNG CLASSX«

CLIENT: THE YOUNG CLASSX E. V.

10 YEARS »YOUNG CLASSX«

CLIENT: THE YOUNG CLASSX E. V.

10 YEARS »YOUNG CLASSX«

CLIENT: THE YOUNG CLASSX E. V.

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Anni­ver­s­a­ry »10 years of The Young ClassX«

CUSTOMER: The Young Clas­sX e. V

TASK: Advice on kick-off event for the 10th anni­ver­s­a­ry of The Young Clas­sX, press work

IDEA : Expert panel for the inter­nal kick-off event in the Zei­se Kino, back­stage repor­ting from the music workshops

JOB: Con­cep­ti­on and orga­niz­a­ti­on of the sta­ge event with music experts | Press work for the kick-off and the anni­ver­s­a­ry con­cert six mon­ths later | Media­ti­on of back­stage reports and inter­views from print, radio and TV, inclu­ding with the CEO of »The Young Clas­sX e. V. «and CEO of the Otto Group Alex­an­der Bir­ken | Pre­sence on the socie­ty pages of the Ham­burg press

WEB: www.theyoungclassx.de

PERIOD : 2019/2020

Pro­ject description

Par­ti­ci­pa­te! is the simp­le and invi­t­ing mot­to of »The Young Clas­sX«, a youth music pro­ject that was foun­ded in 2008 by the Otto Group and the Salut Salon ensem­ble. The only requi­re­ment to par­ti­ci­pa­te: curio­si­ty and enjoy­ment of the music. Whe­ther sin­ging or instru­men­tal, whe­ther in a choir, in an ensem­ble or in an orches­tra, whe­ther with clas­si­cal music, jazz or pop – more than 30,000 stu­dents from 100 Ham­burg schools have now taken part and ear­ned over 170 hours of applau­se in over 900 events. That was the balan­ce after 10 years of spon­sor­s­hip work and rea­son enough to cele­bra­te the anni­ver­s­a­ry with a big con­cert fina­le in the Laeiszhalle.

At the start of the anni­ver­s­a­ry year in autumn 2019, the­re was a kick-off event with a panel of experts, desi­gned and orga­ni­zed by HEINEKOMM. HEINEKOMM was then respon­si­ble for press work rela­ted to the big anni­ver­s­a­ry concert

Feed­back

»HEINEKOMM – a full pro­fes­sio­nal in cul­tu­ral com­mu­ni­ca­ti­on! Thanks to her lar­ge and lively net­work, Bar­ba­ra Hei­ne made a signi­fi­cant con­tri­bu­ti­on to achie­ving our com­mu­ni­ca­ti­on goals for the 10th anni­ver­s­a­ry of The Young Clas­sX. Your crea­ti­ve input and the abso­lute­ly reli­able and extre­me­ly plea­sant coö­pe­ra­ti­on have achie­ved the best results! «

Prof. Dr. Tobi­as Woller­mann, Mem­ber of the Board of The Young ClassX