CUSTOMER: LOOKSfilm | arte
TASK: Public relations for a documentary on the history of Afghanistan
IDEA : Focus of press work on the stories of women in film; bring the directing team Mayte Carrasco, Marcel Mettelsiefen, Lucio Mollica on board; take up the (then) negotiations between the US government and the Taliban as a current hook; use current quotes from the protagonists; Integrate international networks
JOB : PR for the full-length film version as a four-part series of around 50 minutes on ARTE
as well as for the 90-minute version in Das Erste / ARD | Conception of the trailer for ARTE and ARD | Networking
WEB: https://www.arte.tv/
PERIOD : January to early July 2020
Project description
»Afghanistan. The wounded land! «Is an extensive documentary that looks back on over 40 years of history. With recordings from everyday life in Afghanistan in the 1960s and 1970s, which have rarely or never been shown. And with a long-term analysis of the country’s development, especially from a feminist perspective. The full-length version comprised four episodes of around 50 minutes each and was shown for the first time on ARTE in early April 2020 as part of a themed evening. At the beginning of July 2020 the 90-minute version »Afghanistan. Our Wounded Land « in Das Erste / ARD.
For HEINEKOMM, the six women in the focus were the most important ambassadors of the documentary. Our press and public relations work concentrated on their reports and discussions with the directing team. This also included a trailer with excerpts from the film and additional interviews.
Result
National reporting in taz, FAZ, RND, SZ, Deutschlandfunk Kultur, Spiegel Online; detailed article in »ttt – Titles, Theses, Temperaments« before the first ARD broadcast on July 6, 2020. On March 2, 2021, the series was nominated for the Grimme Prize.
Feedback
»Thank you very much for the great press work on our series» Afghanistan. The wounded land! «. I was impressed by how you succeeded in creating a big echo in the most important papers, even beyond the usual channels. «
Gunnar Dedio, CEO | LOOKSfilm
»That was congenial, highly professional press work for our project. Thank you for your support!«
Ulrike Dotzer, North German Broadcasting Corporation
ARTE department
